Ambassador: Netherlands

Publication date: May 2020 | Theme: Meat quality

Challenges: How to promote pork to consumers

Our goal is that the end user buys a tasty and familiar piece of meat that meets and even exceeds his/her expectations, directly from the producer. We have built our own brand name. This is promoted by organising open days and farm tours, walking and cycling tours. This allows consumers to see and feel that we care for our animals with passion and experience in an honest, trusted way. To this end, we have invested in: developing a brand, creating points of sale, meeting rooms and skyboxes. The total costs for this are more than € 350,000 over the past 6 years. Making consumers curious about the sector and our Berkhout pig. The collaboration with Puur Brabant ensures that our meat has a unique story and is for sale in the local farm shop. There is a lot of ignorance about our sector, so many people form their own opinion about it. This offers an enormous opportunity to positively promote the sector with its own story.  We are proud of what we do and are happy to show this to consumers!

To promote our sector and our unique Berkhout meat, we give people the opportunity to take part in one of our tours.  Open days: free entrance Farm Tour € 15,= pp (adults) / € 7,50 pp (children up to 14 years) Walking tour € 7,50 pp (adults) / € 5,= (children up to 14 years) Cycling tour € 27,50 pp (adults) / € 15,= pp (children up to 14 years) Expected revenue increase: 15%

Further information will be available on this page in the near future.  In the meantime, to access more details, contact RPIG (Netherlands): Jos Peerlings