Ambassador: Shane McAuliffe, Ireland 

Publication date: July 2019 | Theme: Meat quality

Challenges: Opening farms to engage with public

Irish producer Shane McAuliffe has opened his farms to the public, with a passion to better inform consumers about sustainable pig production. They have very strict biosecurity so, to take account of this, they have a viewing room where large groups can look in on the pigs and watch CCTV footage on a big TV screen from all over the farm. They have also made many TV appearances and have a strong social media presence.

The main benefits are to the pig farming sector as a whole, as it gives them a reasoned voice in an era of much negative press towards farming and sometimes pig farming in particular. The consumer also benefits from hearing from the farmer perspective, something not always very evident or accessible. This approach has evolved over time and, while costs are minimal, it takes a lot of time, which Shane is willing to devote as he is committed to giving a farmer perspective on sustainable pig production.

Further information will be available on this page in the near future.  In the meantime, to access more details, contact RPIG (Ireland): Ciaran Carroll